About Amino Man: Matt Lovell

The driving force behind the Amino Man range is Matt Lovell, (BA (Hons) Dip ION NTCC CNHC Registered mBANT) specialist performance nutritionist with 20 years' practical experience in elite sports.

Matt Lovell - founder of Amino Man vitamins and supplements


Matt has worked at the top of elite sports for over 20+ years. As the lead nutritional clinician in performance teams across world cup winning, premiership, European title and world title teams and Olympic medallist athletes alike. Matt’s approachable, can do style of coaching means elites and normal folk alike can enjoy enhanced mental and physical well-being so they can perform at their very best.

Matt enjoys making people feel better and solving complex health and general performance issues.

Matt has worked directly with international teams (England Rugby and Football, Manchester City, Tottenham, Aston Villa) and many individual athletes (Jonny Wilkinson, James Haskell, Jermain Defoe, Jodie Taylor, Will Sharman, Vic Wild) to name a few.

Matt began his interest in sports at an early age starting Karate at 12. These interests led to a life-time obsession with all things training, nutritional and health related.

After gaining his instructors qualification in Karate, he went onto coach fitness at his local amateur boxing club. Later, after completing a degree in Political Philosophy at Bristol, Matt couldn’t keep away from the health and fitness arena and re-trained as a personal trainer; eventually running one of the 1st PT companies in the City.

This led to developing his other passion: nutrition. Matt undertook a further three years of study at the Institute of Optimum Nutrition. He went on to spend time on Harley Street, specializing in elite sports, female hormonal health and body composition management. Working with Dr’s, dieticians in developing an evidence-based protocol approach to these common disorders.

The contacts he made through this work led to a spell, working as nutritionist with Millwall football club 2000-2005, during which time they made the play-off for the Premiership and also qualified for the FA cup final. His work in football continued since then with Matt’s being consultant to Tottenham Hotspur 2010-2017 and Manchester City 2011-2016.

Matt has helped the senior female soccer team prepare for the 2015 World Cup and the 2017 Euros. Matt is currently supporting performance nutrition at Georgia Rugby, Swansea FC, Reading FC and Bournemouth FC.
Matt supported the UK track and field team, and Paralympic team for the 2012 Olympic games, and Mo Farah’s rise to power during this time.

In 1999, Matt started working with the England Rugby Team and was part of Clive Woodward’s team that lifted the World Cup in 2003. Matt supported England Rugby across 4 World Cup cycles, until 2015.

Matt’s past and present clients as Sports Nutritionist include London Wasps, London Irish, Saracens and Leicester Rugby Clubs. He regularly sees normal folk outside of the sporting world to help maintain the breadth of knowledge in health-related conditions.

Matt currently runs his own elite performance based company. Perform and Function Ltd. This is aimed at elite athletes and corporations and includes all levels of health-related performance.

Matt does Thai boxing when not in lockdown and also supports Thai boxing and other professional fighter with the performance programmes.

He has written the popular Fat Loss Program Four Week Fat Loss and Regenerate a muscle building anabolic program, he is currently finishing The Strength For Life Manual a functional medicine based approach to health and wellness.

Amount Amino Man

The blends of amino acids, vitamins and minerals that have successfully supported elite athletes, stretching their potential to the limit, have now been adapted and made available to help men, women and sports people boost their energy levels and performance every day.

Amino Man formulas are amongst the highest-grade supplements on the market; completely natural, field tested, performance and evidence based.

Manufactured to pharma-grade standards, organic wherever possible and drug screened, to supplement the lifestyle you’ve chosen.

Matt has a trusted and proven track record in helping people and teams achieve their results. You can email him at matt@aminoman.com