Go Sober This October
Matt Lovell 5 min read

Go Sober This October
October is coming… and with it, an incredible opportunity to reset, recharge, and take control of your health.
 
This year, we’re launching something special: The Sober October Amino Man Challenge.

For 30 days, you’ll be part of an exclusive group of just 10 motivated individuals committed to: 
  • Cutting out alcohol completely
  • Boosting energy, focus, and metabolism
  • Building lasting habits around nutrition and recovery
  • Getting expert coaching, accountability, and support
This isn’t just about going dry for a month, it’s about transforming your body, mind, and performance – with a complete plan, premium supplements, and daily guidance.
 
What this is?
  • One to One Coaching.
  • Online Support Group.
  • Training and Food Plans done for you.
  • Weekly Check in.
  • Support for Questions online.
  • Daily reflections and check in.
  • Psychology, physiology and integrated Wellness tirage. 
  • Foundational Supplementation Package.
Why Jump in now?
  • You are caught in a sticky habit loop, and you can’t get out.
  • You’ve never invested in yourself and your health to the extent.
  • You want to be a more effective human.
  • It’s a perfect time for a reset.

If you’ve been waiting for the right time to reset your health and fitness… this is it.
 
Please email at matt@aminoman.com if you're interested in taking part.
 
To give you an idea of the first step, i've included the onboarding worksheet for the Sober October Amino Man Challenge below.
 
The idea is to blend positive psychology, NLP, archetypes, and physiology-driven transformation.
 
Feel free to whizz through it. Even if you’re just curious, filling it in can be really useful for reflection and setting goals. If you’d like to take things further, just drop me an email and I’ll share more details, along with some flexible joining options to suit you.
 
Sober October Transformation Guide

Onboarding & Self-Discovery Worksheet
"Reset your body. Rewire your brain. Rewrite your story."
 
Section 1: Welcome & Vision Setting

October isn’t just a month - it’s a powerful chapter in your story.
This challenge is about more than cutting alcohol. It’s about discovering who you can be when you remove limits, nourish your body, and commit fully to yourself.

Reflection Prompt:
  • What motivated you to join Sober October?
Write down the moment you decided to do this and why.
 
Your Sober October Vision Statement

Imagine it’s November 1st, and you’ve successfully completed the challenge.
  • How do you feel in your body?
  • What do you see in the mirror?
  • What are you proud of?
  • Who notices the change in you?
Write a paragraph below describing this future version of yourself.
 
Section 2: Archetype Selection

Jungian archetypes help you connect to your inner motivation.

Read each description and circle the archetype that feels most like your driving force this month.
 
My Archetype Choice: __________________________

Note: This archetype will guide your daily reflections and accountability check-ins.
 
Section 3: VIA Character Strengths

We’ll use the VIA Character Strengths Assessment to identify your top 5 innate strengths.

1.    Complete your free VIA assessment here: VIA Survey
2.    Write down your top 5 strengths below.
 
Example:
 
Strength: Perseverance 
How I’ll Use This in October: I will stay consistent with my morning L’Amino ritual even when tired.
 
 
Section 4: Physiology Fuels Psychology

Your body chemistry will drive your mood, energy, and willpower.

The supplement bundle and nutrition plan are here to stabilise your physiology, making sobriety easier.
 
 
Evening Ritual Note:
 
Every time you mix your L’Amino, take a moment to breathe deeply, visualise your future self, and anchor this ritual as a signal of strength and transformation.
 
Section 5: Daily Ritual Tracker
Consistency creates momentum. Each day, check off your core actions.
Tip: Even if you have a tough day, focus on one non-negotiable action to keep your streak alive.
 
Section 6: NLP Future Self Visualisation

Your brain doesn’t know the difference between imagination and reality.

Take 5 minutes to close your eyes and visualise yourself on November 1st:
  • Standing tall, energized, proud.
  • Free from alcohol, with a clear mind and strong body.
  • Surrounded by people noticing the positive change in you.
Now write a few sentences about what you saw, heard, and felt:
 
My Future Self:
On November 1st, I see myself…
 
Section 7: Sober October Commitment Contract

Sign this to create accountability with yourself and the group.

I, _________________________,

commit to completing the 30-day Sober October Challenge by:
 
  • Staying alcohol-free for 30 days.
  • Following my supplement and nutrition plan to fuel my body.
  • Engaging with my group and coach for support.
  • Using my strengths and archetype to overcome challenges.
  • Celebrating progress, not perfection.
 
Signature: ____________________________

Date: ____________________________
 
Section 8: Weekly Reflection Pages

Each Sunday, take 10 minutes to reflect.
  • Wins This Week
  • Challenges Faced
  • Strengths I Used
  • Plan for Next Week
By reflecting weekly, you integrate lessons and grow faster.
 
Section 9: Archetype Closing Reflection

At the end of October, revisit your chosen archetype and write how you embodied it.

Archetype I Chose: ____________________
How I Lived This Archetype:
Example for Warrior:

Example: “I showed discipline by following my evening ritual even when stressed, and I built strength by facing social events alcohol-free.”
 
If you're serious about quitting the booze then please do get in touch, i'm waiting to hear from you.