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The 20% Change Which Gives You The 80% Benefit.
Addiction diet performance training
Matt Lovell 17 min read
The 20% Change Which Gives You The 80% Benefit.
I've decided there are 3 key elements to getting ripped. Think of these as the magic 3 if you like...
Affirmations, inspiration, energy and written statements of intent
Matt Lovell 7 min read
Affirmations, inspiration, energy and written statements of intent
An affirmation can become a written statement of intent too. These are really powerful as they set up an unconscious process which can then lead to better decision making across many areas of your life.
Anti-nutrients, hunger and fullness scales
diet healthy eating nutrition
Matt Lovell 8 min read
Anti-nutrients, hunger and fullness scales

The information below is simple to understand it's a wonder not more people follow it. Three key messages - eat...

Fat Loss Revisited, the summer's come early!
fat loss weight control
Matt Lovell 24 min read
Fat Loss Revisited, the summer's come early!

Below is an old article explaining fat burning in detail so you can whizz through that if it’s something which...

What we can learn from Randolph Turpin.
Matt Lovell 11 min read
What we can learn from Randolph Turpin.
This is both a series of memories and inspiration, along with a tribute to Randolph Turpin. The Turpin brothers in general, represent a British boxing dynasty, Randolph arguably being one of our best boxers to date.
A return to play + 20% off the range...for life!
performance sleep training
Matt Lovell 6 min read
A return to play + 20% off the range...for life!
With the football season set to resume very shortly the players will be stepping things up a notch or two getting ready for return to play.
Simple hacks to spin yourself into a fat burning machine. Plus feasting and fasting - digging deeper into the biochemistry
AMPK diet fasting fat loss insulin
Matt Lovell 22 min read
Simple hacks to spin yourself into a fat burning machine. Plus feasting and fasting - digging deeper into the biochemistry
A few years ago I read about the grapefruit diet. In short you drink grapefruit juice, coffee and eat a couple of eggs - around 3 times a day. 
7 supplements you should know about
energy fat loss hormones motivation muscles sex drive sleep
Matt Lovell 3 min read
7 supplements you should know about
With so many different supplements in the Aminoman range it can be hard to know what to take for a particular issue you're facing.  So, I thought i'd re-introduce you to 7 of my best selling supplements and tell you exactly what the ingredients are good for. 
Exercise Advice on Lockdown
coronavirus exercise fitness health lockdown
Matt Lovell 3 min read
Exercise Advice on Lockdown

Being inside clearly limits the number of steps you can achieve in a day

Closure of gyms means home exercise is a must

We can change this situation into one where we come out fitter, leaner and stronger after the lock down