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One of the Most Detailed Articles on Performance Coaching Available Evidence Based
behaviour behaviour change energy Goal Setting Goals Kindness Learning From Failure mental health Mindset mood motivation resilience Rumination well being Will Power
Matt Lovell 13 min read
One of the Most Detailed Articles on Performance Coaching Available Evidence Based

Becoming the Best Version of Yourself

Living the Best Version of Yourself

Methods and a Practical Guide to Getting There

Habit Change Science

Arete (ρετή) is an ancient Greek concept that is central to classical philosophy, ethics, and the idea of human flourishing. It is often translated as “excellence” or “virtue,” but its meaning is richer and more nuanced than either word alone can capture.

My Top 30 Healthy Ageing Ideas
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Matt Lovell 9 min read
My Top 30 Healthy Ageing Ideas

Most people asking about peptides haven’t locked in the basics yet. Longevity isn’t about hacks – it’s about layers. This guide breaks down the highest-return habits, supplements, and natural “peptide-like” strategies that actually move the needle, with far less risk and far more payoff.

Go Sober This October
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Matt Lovell 5 min read
Go Sober This October
October is coming… and with it, an incredible opportunity to reset, recharge, and take control of your health. This year, we’re launching something special: The Sober October Amino Man Challenge.
Aim Higher: 4 Effective Ways to Set Stretch Targets
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Matt Lovell 7 min read
Aim Higher: 4 Effective Ways to Set Stretch Targets
We can visualise this maybe as an elastic band, you want ‘pull’ enough to get you going, but not so stretched the band actually breaks.